Discussion Forum-2017 “Marketing in Changing and Challenging Environment”

This forum aimed to promote an open discussion on Marketing in Changing & Connecting world, as businesses are in the throes of a transition, every business has to think of their digital strategy.” The forum covered areas like “Changing Marketing Dynamics – towards sustainable tomorrow. In particular, it was intended to encourage discussion of what could be contained within a new trends across Marketing Landscape. Students from other universities in Riyadh and all those with an active interest in Marketing, were invited to submit short contributions (of no more than 1,000 words).

The Forum opened with Quran Recitation, commencing with a welcome note and Overview of the day by Faculty representation Ms. ATIYA PARVEEN, who explained the scene for the day and the context of the program. The proposed format was a brief (10 minute) presentation with two or three brief responses (5 minutes).

Our guest of honor was Her Royal Highness Princess “Lamia Bint Majed Bin Abdul Aziz Al Saud” secretary general & member of board of trustees at Al Waleed Philanthropies & “Mrs. Nada Abdul Rahman Al Zamel, Wife of Chairman and Board of Trustees, Al Yamamah University, and Ms.Shehana Al Khudair, daughter of Mr. Khalid Al Khudair.

Her Royal Highness Princess Lamia Bint Majed Bin Abdulaziz Al Saud provided a motivational talk to the students and congratulated for their efforts in making the event a grand success!

Presentations for the session answered the fundamental marketing questions and audiences were given a chance to interact with each other.

It’s a so considered that the future is digital!

In the final session, the key messages from the day’s discussions, was summarized and further followed by Management Games, audiences were encouraged to play and Giveaways were provided.

Winners were announced and Closing Ceremony was done in presence of Her Royal Highness.

Sunday, 16th April 2017

Time : 9:00am-12:00pm

Venue: Big Auditorium, Female Campus, Al Yamamah University

Event Organiser: Ms.Atiya Parveen, Lecturer College of Business Administration.


Appreciation Letter from Her Royal Highness Princess Lamia Bint Majed Bin Abdul Aziz Al Saud

“Dear Atiya,

First and foremost, I would like to thank yourself and all the involved personnel at Alyamamh University for having me as a guest of honor in the Marketing Discussion Forum 2017.

I was thrilled to witness the young generation’s inspiring drive and motivation. It’s academic institutions, such as Al Yamamah University, that we have to thank for providing our youth with the tools and know-how necessary for their future careers.

Secondly, I am keen on upholding the relationship that Alwaleed Philanthropies has with Al Yamamah University and look forward to more cooperation in the near future.

Best regards,